Most retail AI pilots do not fail because the model is weak. They fail because no one owns the translation between the AI and the frontline workflow, and because the scoreboard used to judge that work was built for a pre-AI store.
Name the role, the Workflow-First AI Leader™, and rebuild the measurement, The Operator's Scoreboard™. That is the prerequisite for the J-curve to bend. Start with the work, not the model.
The book behind the framework — twelve chapters on making AI land on the floor. Chapter 1 is free to read; the rest are available as early access. Pre-publication draft
The Case01–03
01
The Pilot That Died on a Tuesday
A six-month AI pilot dies in a single shift — and nobody touched the model.
An AI ordering system recommends the daily produce buy. The veteran orderer overrides it for a cold front and a stadium match nearby, and on those days she is right. The override is not an exception to suppress. It is the variable the forecast never had.
Composite case
The phantom out-of-stock
A shelf scanner flags gaps for replenishment. A third are a planogram change the system has not caught; the shelf is not empty. The scoreboard counts flags closed. The real job is the availability the partner's triage protects. Those are not the same number.
About
Operator-academic
I have spent twenty-eight years in large-format grocery retail operations, including leading a 700-person store operation with full profit-and-loss responsibility. I can cite Brynjolfsson, Nonaka, and Edmondson in one paragraph and name the produce-forecasting workflow that broke on a Tuesday in the next.
The frontline is where my work starts and where it is tested. Adoption is not coerced. Visibility is not weaponized. The people closest to the work keep their dignity.
Education
M.B.A. · St. Edward’s University2015–2017
B.S., Microbiology · The University of Texas at Austin1998–2001
Boards & advisory
Board Director · Imagine A Way2024 – present
Board Director · Alzheimer’s Association, Capital of Texas Chapter2023 – 2025
Vice President · St. David’s Advisory Board2022 – 2024
Contact
Whether you are building a retail AI capability or hiring someone to lead operations, the work is the same.